Illinois · E-Commerce / Amazon FBA Brands

E-Commerce / Amazon FBA Brands Business Brokers in Illinois

Selling a e-commerce / amazon fba brands business in Illinois is a specialist job. Brokers below have closed deals in this industry and know what Illinois buyers actually pay.

Typical deal size

$400K

Range $100K – $5M+

SDE multiple

2.5x–4.0x SDE for sub-$1M brands (crashed from 2021 peak of ~43x monthly = ~3.6x annual; 2024 Empire Flippers average sale multiple: 26.6x monthly = ~2.2x annual SDE). DTC/Shopify brands: 3.5x–5.5x SDE. Market polarizing: sub-$250K and $1M+ transacting well; $250K–$1M ('orphan range') hardest to sell.

EBITDA multiple

Amazon FBA: 2.0x–3.0x EBITDA (well-positioned brands). DTC brands: 3.5x–5.5x EBITDA. Aggregator-level $1M+ EBITDA FBA: 4x–6x EBITDA possible in competitive process.

What drives value in Illinois e-commerce / amazon fba brands sales

→Brand defensibility: trademark registered, proprietary products, not commodity
→Revenue channel diversification (Amazon + Shopify/DTC reduces platform concentration risk)
→Consistent 12+ month revenue and profit trend (no seasonality spikes)
→Supplier diversification (not single-source from one factory)

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