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Food Trucks

The 3 anchors. Don't leave the meeting without them.

1THE PRICE
1.5x–2.5x
Typical deal: $87K
2THE LEVER
Documented catering contracts and recurring event bookings
Push this up, multiple goes up
3THE LANDMINE
Business entirely dependent on owner-operator's personal foll…
Surface this in the first 15 min
SDE multiple
1.5x–2.5x
EBITDA multiple
2.0x–3.5x
Deal size range
$50K – $500K+
OPEN

Open the meeting

Three things to nail in the first 10 minutes.

  1. 1

    Food trucks trade at 1.5x–2.5x SDE — catering contracts and documented recurring event bookings are the premium driver.

  2. 2

    EBITDA multiples of 2.0x–3.5x; revenue multiples of 0.20x–0.90x depending on revenue quality.

  3. 3

    Multi-truck operations with a manager layer can support the higher end of the range.

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