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Gyms / Fitness Centers (Independent + Franchise)

The 3 anchors. Don't leave the meeting without them.

1THE PRICE
1.5x–2.5x (independent owner-operated); up to 3x for absentee, profitable, GM-run locations
Typical deal: $210K
2THE LEVER
Membership-based recurring revenue
Push this up, multiple goes up
3THE LANDMINE
Owner is the primary trainer, instructor, or sales person
Surface this in the first 15 min
SDE multiple
1.5x–2.5x (independent owner-operated); up to 3x for absentee, profitable, GM-run locations
EBITDA multiple
3.3x–4.3x (independent small gyms); 7x–11x (public multi-unit franchise platforms — Planet Fitness, Xponential brands)
Deal size range
$75K – $3M+ (multi-unit franchise or premium club)
OPEN

Open the meeting

Three things to nail in the first 10 minutes.

  1. 1

    Independent gyms trade at 1.5x–2.5x SDE; absentee, profitable, GM-run locations hit up to 3x SDE.

  2. 2

    EBITDA multiples of 3.3x–4.3x for independent small gyms; franchised multi-unit platforms reach 7x–11x.

  3. 3

    Revenue multiples of 0.65x–0.97x for independent; 1.5x–3.6x for franchised/multi-unit.

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