Pocket card · run a meeting

Laundromats (Coin & Card)

The 3 anchors. Don't leave the meeting without them.

1THE PRICE

3.2x–4.2x (well-run; 2.5x–3.5x for average; below 2.5x for poorly documented)

Typical deal: $275K

2THE LEVER

Card/mobile payment system with auditable transaction records

Push this up, multiple goes up

3THE LANDMINE

Coin-only with no digital revenue tracking

Surface this in the first 15 min

SDE multiple

3.2x–4.2x (well-run; 2.5x–3.5x for average; below 2.5x for poorly documented)

EBITDA multiple

4x–6x — NOTE: EBITDA multiples appear higher than revenue multiples because laundromats carry very high EBITDA margins (35–45%). Revenue multiples of 1.5x–2x look lower, but the underlying EBITDA multiples of 4x–6x are normal for high-margin businesses. The combination is NOT an anomaly — it reflects the asset-light, low-labor model. A 'low' revenue multiple on a 40% EBITDA margin business equates to a reasonable earnings multiple.

Deal size range

$100K – $2.5M (multi-unit or RE-included)

OPEN

Open the meeting

Three things to nail in the first 10 minutes.

1
Well-run laundromats trade at 3.2x–4.2x SDE; the card/payment system is what makes revenue verifiable.
2
EBITDA multiples of 4x–6x — EBITDA margins of 35–45% mean a 'low' revenue multiple (1.2x–2.2x) is actually very reasonable.
3
BizBuySell median asking price data shows 1.5x–2.2x revenue multiple — don't confuse low revenue multiple with low value.

Verified — pricing landed clean

Members only

Want the full Laundromats (Coin & Card) playbook?

You've seen the 3 Anchors and the Open. The Mid-meeting structure questions, the Close-out landmines, all 6 value drivers, all 6 deal killers, the live rebuttals, and the full killer-flag detail are unlocked when you join the Collective. Free preview is open on the HVAC and Plumbing playbooks.

Join the Collective — $25/mo$25/mo · cancel anytime

Laundromats (Coin & Card)

Open the meeting

Want the full Laundromats (Coin & Card) playbook?

Run this meeting live