Curriculum

The workshop business brokers never had.

Thirteen modules on what actually closes deals — from pricing the listing right to walking out of a buy-sell meeting with money on the table. Taught by working brokers, not academics.

Seller-side

4 modules

Get the listing right before the listing goes live.

  • 1

    Lower commission to maximize value

    When and how to flex on commission so the seller nets more, not less.

  • 2

    Pricing it right for sale

    Real multiples, real comps. How to talk a seller down from a 4x ask without losing the listing.

  • 3

    Are you ready for sale?

    The pre-listing diagnostic. What to fix in books, ops, and lease before you take it to market.

  • 4

    What to hold back when telling your business

    What the buyer needs vs. what kills the deal in week three. Sequencing disclosures the right way.

Broker craft

4 modules

The room-craft — how to read people, find the truth, and keep deals from sparking out.

  • 5

    Red flags every broker should look out for

    The buyer signals, seller tells, and lease/landlord patterns that mean the deal won't close.

  • 6

    Q&A — ask questions different ways

    How to get the real answer the third time. Phrasing, sequencing, silence as a tool.

  • 11

    Buy-Sell Meeting diagnostics

    Reading the room in real time. What to do when a meeting starts going sideways.

  • 12

    Don't Let It Become a Spark

    How to defuse a deal-killer the moment you see it instead of watching it burn down.

Deal mechanics

4 modules

The structural stuff that turns interest into a signed close.

  • 7

    How a deal should be structured

    Allocations, holdbacks, training periods, non-competes. The architecture of a deal that funds.

  • 8

    Using seller financing to maximize value

    When seller paper unlocks a higher price — and how to protect the seller while doing it.

  • 9

    Types of businesses + financing available

    SBA, conventional, seller, equipment, SBLC. Which lender will fund a laundromat with cash sales.

  • 10

    Lease problems

    The single biggest deal-killer brokers underestimate. Reading a lease for landmines before LOI.

Capstone · Module 13

Think Like a Buyer, Think Like a Seller — Get the Deal Done

The capstone. Sit on both sides of the table at once. Find the version of the deal that gets to the closing table.

The best deal is when both parties are a little bit unhappy.
The Collective

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