Curriculum
The workshop business brokers never had.
Thirteen modules on what actually closes deals — from pricing the listing right to walking out of a buy-sell meeting with money on the table. Taught by working brokers, not academics.
Seller-side
4 modulesGet the listing right before the listing goes live.
- 1
Lower commission to maximize value
When and how to flex on commission so the seller nets more, not less.
- 2
Pricing it right for sale
Real multiples, real comps. How to talk a seller down from a 4x ask without losing the listing.
- 3
Are you ready for sale?
The pre-listing diagnostic. What to fix in books, ops, and lease before you take it to market.
- 4
What to hold back when telling your business
What the buyer needs vs. what kills the deal in week three. Sequencing disclosures the right way.
Broker craft
4 modulesThe room-craft — how to read people, find the truth, and keep deals from sparking out.
- 5
Red flags every broker should look out for
The buyer signals, seller tells, and lease/landlord patterns that mean the deal won't close.
- 6
Q&A — ask questions different ways
How to get the real answer the third time. Phrasing, sequencing, silence as a tool.
- 11
Buy-Sell Meeting diagnostics
Reading the room in real time. What to do when a meeting starts going sideways.
- 12
Don't Let It Become a Spark
How to defuse a deal-killer the moment you see it instead of watching it burn down.
Deal mechanics
4 modulesThe structural stuff that turns interest into a signed close.
- 7
How a deal should be structured
Allocations, holdbacks, training periods, non-competes. The architecture of a deal that funds.
- 8
Using seller financing to maximize value
When seller paper unlocks a higher price — and how to protect the seller while doing it.
- 9
Types of businesses + financing available
SBA, conventional, seller, equipment, SBLC. Which lender will fund a laundromat with cash sales.
- 10
Lease problems
The single biggest deal-killer brokers underestimate. Reading a lease for landmines before LOI.
Capstone · Module 13
Think Like a Buyer, Think Like a Seller — Get the Deal Done
The capstone. Sit on both sides of the table at once. Find the version of the deal that gets to the closing table.
“The best deal is when both parties are a little bit unhappy.”
Ready to actually close?
$25/mo. Cancel anytime. The Playbook stays free, forever.